The Engineer: Personal Branding Tips

Hello Everyone! Hope you're all having a good week. This week we're talking about personal branding. Personal Branding is essentially marketing and packaging yourself as a entity. It's the image/reputation that you want people to have when they speak of you. Personally branding can be really tricky to understand as it requires a lot of introspection as well as work on yourself to continue building your personal brand. If you're reading this post and have no where to start building and understanding your personal brand, keep reading to learn about the 5 questions you need to ask yourself to build your personal brand.

What do you do?

What is it that you're currently working on? What are you doing in your career? What are the things that you're working on? This provides a solid starting point in your personal branding discovery.

What do you want to do?

Ask yourself what you want to be doing in the future. Iron out those long term goals to understand what you envision yourself doing.

What is your "why"?

You have these goals that you want to pursue; why do you want to pursue those goals? If you complete these goals, what does that do for you? It's important that you're not just doing for the sake of doing and are doing things with the intention of bettering yourself and/or other people.

How do people currently perceive you?

This requires a lot of introspection. If you want to be an expert in a particular area, do people see you as someone who is there or on there way there? Knowing how others perceive you helps you know the areas in which you may need to improve as well as the areas that you already succeed in.

What steps are you taking to build yourself?

Personal branding is an ongoing process. You need to constantly be learning and working towards elevating yourself and establishing that reputation. Are you reading more? Are you networking with different groups of people? How have you been putting yourself out there?

What is your personal brand? What do you want your personal brand to be? If you want more advice developing your personal brand. Feel free to Tweet us!

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